About

Why We Don't Ignore The Hyphen?

Hyphens can make all the difference in the world. It can provide clarity despite the perception that it's a line akin to the minus, a dash or something many a form can and does ignore. A hyphen joins two or more words together while a dash separates words into parenthetical statements. Grammatically it's the difference between a man-eating shark (a shark that eats humans) and a man eating shark (a man who's eating shark meat). It's also the connector, as we often see it as a symbol of two people coming together to symbolise their new family, as they double barrel their name.

It's with this ethos that Don't Ignore the Hyphen wants to work with you. We pay attention to the details, and pride ourselves on getting to know you and your business. We can support you with everything from content and social media, through to the bigger projects such as full website builds and brand launches. We’ll fit right in with your team to provide critical digital marketing skills and experience that you might not have in-house.

Don't Ignore the Hyphen provides personalised, custom digital marketing solutions to fit every client we work with.

About Elaine

An award-winning, creative and strategic Digital/Multichannel marketing professional with nearly 20 years in-house experience. Elaine holds a Chartered Institute of Marketing Professional Diploma in Marketing and has extensive experience gained from several sectors including Pharma, FMCG, Media and Central Government. Elaine has worked across many Owned and Paid Digital Media channels – Organic Search, Email, Social, Web, and eDetailing (including Remote via Veeva).